Wanted: Marketing Ninja (Post College Internship)
May 24th, 2010 by Joe Hamm
Job Responsibilities
Mobilization Labs is in search of a marketing ninja. Do you have the heart of a guerrilla resistance fighter? Are you creative and want to use your marketing skillz to lead a grassroots movement? This isn’t your typical boring work environment. We work hard, play hard, and generally have a good time. It’s really a big family….a whole clan of ninjas! We are looking for someone to bring new ideas and lots of energy into our marketing group. Our internship program has a well known reputation for offering one of the most exciting and competitive startup opportunities in Atlanta, while providing the chance to work alongside industry experts and assist on national marketing campaigns. (more…)
Rainmakers In Training (Post-College Sales Internship)
May 15th, 2010 by Joe Hamm
Calling all Rainmakers! We’re in search of smart, web-savvy millennials to keep us hip and assist our sales team for the summer. Our goal is to find rainmakers who will join the sales team full time at the end of the summer.
Looking to jump right in and start making a difference in a fast-growing internet startup? Why spend the summer slaving away for free? We value our interns and that’s why we pay them $1000/month. So what in particular are we looking for? (more…)
Managing an Online Grassroots Movement
May 14th, 2010 by Joe Hamm
You’re probably familiar with CRMs (Customer Relationship Management) solutions like Salesforce.com, Blackbaud Sphere, and even Convio. These systems are great at storing contact info and great at managing a process like sales, but we’ve found they don’t really give nonprofit organizations the tools they need to:
1)Mobilize Supporters into Action
2)Manage their progress
3)Measure results in real time
The first problem we decided to tackle was the supporter database. From our experience working with political campaigns and nonprofits, we realized that most organizations don’t need all of the features that bog down the leading CRM technologies and make them hard to use. Another problem results from the chaos of supporter data across multiple lists and databases. Add to that all of the new ways supporters expect to interact with your organization… like Facebook, Twitter, etc. and you’ve got a real problem with supporter lists becoming fragmented and difficult to manage.
So we set out to build what we call SRM (Supporter Relationship Management), which redefines how a nonprofit can manage large groups of volunteers and supporters as they’re peforming actions both online and offline. We’ve built a technology called Wildfire Platform that aggregates and connects all of these databases and social sources into a single platform that you can access from anywhere.
With other solutions, they’ve added integration with social network as an afterthought. The social web is fundamentally changing the way nonprofit organizations interact with supporters. The Wildfire Platform was built from the ground up to harness the power of the social web.
Grassroots Supporters Now Phone From Home
May 5th, 2010 by Thomas Hartland
Some grassroots political campaigns have been slow to adopt new technology. They think that the only way to win a campaign is through a large grassroots effort on the ground. The focus has always been to get volunteers walking door-to-door, making phone calls, and raising money. However, social media and emerging grassroots technologies are transforming traditional grassroots campaigning.
As a result, we’re seeing a new breed of political campaign emerge. These campaigns want to connect the ability to recruit via social media to the power of grassroots technology platforms in order to drive voters to the polls.
For example, the most visited campaign website in 2010 belongs to John Dennis for U.S. Congress. A Republican running against Nancy Pelosi in a Democratic district like San Francisco can’t afford to run a traditional political campaign. His campaign (http://www.johndennis2010.com) is using the web to gather supporters from across the entire United States. By integrating voter data into a hosted grassroots platform, Republican supporters living across the country (ie Texas or Maine) can now make phone calls on behalf of the Dennis campaign just as easily as any volunteer living in San Francisco. As volunteers make calls, they can read from call scripts or conduct surveys that feed back into the campaign’s central database so that staff can track the grassroots progress in real time. Supporters are awarded Personal Impact points for each action completed for the campaign. These actions can include phone banking, door to door, updating a Facebook status, watching a YouTube video, or sending a tweet. With this kind of analytical data about supporter activity, you can easily identify and reward top supporters based on their level of involvement.
In the end, GOTV (get out the vote) is the name of the game. If you can give your supporters the tools they need to help you win the campaign, then your only responsibility is to accurately identify eager supporters themselves. The more supporters you can identify, the more momentum your political campaign will carry as November 2nd approaches.
For more information about grassroots technology and Wildfire Platform, check out our How It Works page or request a live demo.
What do we do? Well, let me tell you.
April 26th, 2010 by Douglas McRae
In one word: mobilize.
(Imagine that voice from the Droid commercials, but instead of the monotone “droid”…the robot whispers “Mobilize.”)
If you’re a non-profit, political campaign, or other cause-based organization then you know full well that your continued operation hinges on the efforts of your volunteers. Volunteers are vital to achieving your mission; they are the lifeblood of your cause. But just having lots of volunteers isn’t enough; you need your volunteers to act on your behalf. No matter what system you are using to manage volunteer or donor information, volunteers are nothing more than names on a list if you can’t get them to act.
You don’t need a Rolodex. You need campaigners. You need lobbyists. You need people to make phone calls, to spread your message, to help raise donations, to go door-to-door. Your success is directly tied to the outcomes of their actions. No matter what action you need volunteers to do, at some point you simply have to ask for help. There is too much work to be done and you don’t have the luxury of hiring more staff. You have to make the ask.
That’s where we come in.
We’ve constructed the Wildfire Platform to help you make the most effective and compelling ask possible, and we call these mobilizations — hence Mobilization Labs. In order for your message to be both compelling and effective, we have found that your request must be personal, scalable, and trackable.
Through the Wildfire Platform, every mobilization has the appearance of being cordial, one-on-one, personal communication, yet it’s just as easy to mobilize two supporters as it is two million. You can then track who has done what and when, and who you need to ask again. If your goal was to make 500 phone calls or to raise $50,000, you can track the progress of supporters in real-time as they help you pursue that goal.
That’s what we do here at Mobilization Labs. If you’re interested in how we do that exactly, feel free to visit our How It Works page for more information or request a live online demonstration to see for yourself.
