In one word: mobilize.
(Imagine that voice from the Droid commercials, but instead of the monotone “droid”…the robot whispers “Mobilize.”)
If you’re a non-profit, political campaign, or other cause-based organization then you know full well that your continued operation hinges on the efforts of your volunteers. Volunteers are vital to achieving your mission; they are the lifeblood of your cause. But just having lots of volunteers isn’t enough; you need your volunteers to act on your behalf. No matter what system you are using to manage volunteer or donor information, volunteers are nothing more than names on a list if you can’t get them to act.
You don’t need a Rolodex. You need campaigners. You need lobbyists. You need people to make phone calls, to spread your message, to help raise donations, to go door-to-door. Your success is directly tied to the outcomes of their actions. No matter what action you need volunteers to do, at some point you simply have to ask for help. There is too much work to be done and you don’t have the luxury of hiring more staff. You have to make the ask.
That’s where we come in.
We’ve constructed the Wildfire Platform to help you make the most effective and compelling ask possible, and we call these mobilizations — hence Mobilization Labs. In order for your message to be both compelling and effective, we have found that your request must be personal, scalable, and trackable.
Through the Wildfire Platform, every mobilization has the appearance of being cordial, one-on-one, personal communication, yet it’s just as easy to mobilize two supporters as it is two million. You can then track who has done what and when, and who you need to ask again. If your goal was to make 500 phone calls or to raise $50,000, you can track the progress of supporters in real-time as they help you pursue that goal.
That’s what we do here at Mobilization Labs. If you’re interested in how we do that exactly, feel free to visit our How It Works page for more information or request a live online demonstration to see for yourself.