Supporter Relationship Management
Wildfire is the world’s first Supporter Relationship Management (SRM) solution, providing the tools you need to manage your supporters and quickly mobilize them into action. Wildfire’s 360° Supporter Profiling gives you unparalleled data and insight into every aspect of your supporter base: who they are, who they know, and what they’ve done for you.
Centralized Supporter Database
Import all your supporter data, voter files, old membership records, and other contact data, then manage all your people on a single platform. Wildfire also connects live data streams like Facebook profiles, Action results, Community activity, email responses, and more.
Know Everything About Your Supporters
View your supporters in full detail with Wildfire’s 360° Supporter ProfilingTM. Go beyond the standard contact info of traditional CRMs and explore who your supporters are, who they know, and what they’ve done for you. Measure their activity and impact with Wildfire’s patent-pending Impact EngineTM.
Micro-Target Your Communications
Slice your supporter database in unlimited ways with simple point-click segmentation. Deliver relevant emails, SMS, and videos based on where your supporters live, their involvement interests, Personal Impact, Actions they’ve performed, or any other aspect of Wildfire’s 360° Supporter Profiling.
Mobilize Supporters Into Action
Effortlessly mobilize individual supporters or entire segments to take action (fundraising, volunteering, and more) with our simple Mobilize feature. Attach an action request to any supporter(s) and Wildfire immediately engages them and begins monitoring their progress as they complete the request.
Manage Your Strategy, Events, and Local Leadership
Wildfire was designed from the ground-up with common-sense tools for building a grassroots base. Create and manage events. Organize your grassroots into geographical regions and appoint local chairs. Manage coalitions. Setup role-based permissions. It’s all done with simple tools that your entire staff can effortlessly use.